Diamond Jubilee Blended Scotch Whisky by John Walker & Sons unveiled in the Caribbean.
To mark The Queen’s Diamond Jubilee in 2012, John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, created Diamond Jubilee Blended Scotch Whisky, a unique blend of grain and malt whiskies all distilled in and maturing since 1952. Just 60 of these rare editions, one for each year of The Queen’s reign, is up for sale at £100,000 each with the profits from the sale, with a guarantee of at least £1million donated to the Queen Elizabeth Scholarship Trust (QEST).
One of the 60 bottles was purchased in the Caribbean, by Romar Trading, and unveiled at two exclusive events in Aruba and Curacao respectively. Radar developed and managed a PR strategy around two unveiling events of the purchased bottle, in Aruba & Curacao. Radar also created an Electronic Press Kit for four other markets – Bermuda, Barbados, St Maartan and the Cayman Islands. Radar managed the attending spokesperson, Johnnie Walker Global Ambassador, Tom Jones’ media appearance and interview schedule as well as assisting in the management of the two events.