Our Clients

Radar works with a select number of leading brands in order to maintain close senior counsel on each account. Below are some recent case studies demonstrating our core capabilities.

  • Radar
  • Guinness
  • 537937_515715908464918_1987666770_n
  • redbull_logo3
  • MoneyGramUK
  • PDC
  • Johnnie Walker Blue Label
  • Johnnie Walker
  • Castrol
  • MoneyGram KSA
  • Yahoo
  • Pepsico
  • Virgin
  • MoneyGramt3 copy
  • J
  • Darts
  • Ciroc
  • Ketel
  • Racing Champtions
  • Reliance Mobile
  • Diamond Jubilee
  • Jetman
  • Johnnie Walker - Cricket

MoneyGram

Fully Integrated sponsorship campaign – ICC Cricket World Cup 2011 / ICC WORLD TWENTY20 2012

During the ICC Cricket World Cup 2011 & ICC World T20 2012, Radar was the exclusive sport marketing agency for MoneyGram, responsible for creating and executing their entire sponsorship campaigns.

These campaign took on a fully integrated marketing approach utilising ATL (TV Commercials / Print / Radio ads); Ambassadors; Digital; PR; Hospitality and in stadium activation.

The depth and broadness of the marketing spectrum allowed key objectives to be reached:

  • Increased brand awareness
  • Trust and affinity augmented through association with cricket
  • Increased growth (Agents & Consumers)