IN-MARKET TOURNAMENT MANAGEMENT – MIDDLE EAST CRICKET
MoneyGram invited Radar to further leverage their ICC partnership and strengthen the brand’s association with cricket in the Middle East.
The grassroots event engages a key subcontinental client market in Saudi Arabia.
Radar designed and implemented ‘MoneyGram Cricket Emperors 2013’ – a first-of-its-kind 130+ team nationwide club cricket tournament, held over the course of 10 weeks across the 3 major cities of Riyadh, Jeddah and Dammam.